Cookies with obligatory consent
Provided that you have given your consent to cookies, we use Google Analytics, a web analysis
service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") on
our Website. The information generated through the Google Analytics Cookie about the use of the
Website are usually transmitted to the servers of Google in the United States of America and
Google will use this information on our behalf to evaluate the usage of our Website by the
users, to assemble reports about the activities on our Website and to deliver to us further
services connected to the use of the Website. In doing so, pseudonymised user profiles of users
can be generated from the processed data. Google will also potentially transmit the data to
third parties if legally required or third parties process the data on behalf of Google.
We use Google Analytics only with activated IP-anonymisation. This means that your IP address is
shortened by Google within the member states of the European Union or in the European Economic
Area. Only in exempt cases the full IP address is transmitted to a server of Google in the US
and shortened there. To our knowledge, the IP address transmitted from your browser is not
merged with other data of Google.
You can prevent the use of Google Analytics by downloading and installing the browser plug-in
available through the following link:
You can find out more information about the data usage through Google, setting and objection
possibilities on the websites of Google:
If you have rendered your consent to cookies, we use marketing and remarketing services by
Google. The data collected by Google Marketing respectively Remarketing Cookies from the users
of our Website are transmitted to Google and stored at Google servers in the US.
The marketing and remarketing services by Google allow us to place advertisements for and on our
Website more precisely to present the users with suitable adverts that potentially match their
interests. The Google Marketing or Remarketing Cookies therefore record especially which
websites the user visits, what contents he is interested in and which offers he has clicked on,
furthermore technical information about the browser and the operating system, referencing
websites, time of the visit as well as the IP address of the user. To our knowledge, the IP
address is not merged with the user data within other offers of Google.
Google Adwords: The online marketing program "Google AdWords" also belongs to the Google
marketing and remarketing services we use. In the case of Google AdWords every AdWords client
(and therefore we as well) receives a different, so called "conversion cookie". Cookies can
therefore not be tracked by the websites of AdWords clients. The information collected with the
help of the Google AdWord Cookie serves the creation of statistics for AdWords clients. Through
that, the AdWords clients in particular find out the total number of users that have clicked on
their advertisement and were forwarded to a site connected with a conversion-tracking tag. They
do not receive any information with which users can be personally identified.
Google Tag Manager: Furthermore, our Website uses the "Google Tag Manager" to implement
and manage the Google Analysis and Marketing services into our Website.
If you want to object to interest-related advertising through Google Marketing and Remarketing
services, you can use the setting and opt-out possibilities provided by Google:
You can find out more information about data usage for marketing purposes by Google
through the data protection notice of Google at